Price the Hype is Sole Collector's sneaker-themed game show. On this episode, three sneaker resellers use their knowledge of shoes and the reselling market to compete for cash and a grand prize pair of KAWS x Air Jordan 4s. But, will the sneakers make it out unscathed?

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Sole Collector was founded in 2003. It is a leading online and print publication that dives deep into sneakers and the culture surrounding them. On Sole Collector, you’ll find the latest in sneaker news, in-depth interviews, and up-to-the-minute details on every major release.