Fresh is as Groovy as a Scoop of Häagen-Dazs

Tastemaker and clothier Fresh (formerly Rich Fresh) met up with Complex's very own Claire Ateku in the heart of Los Angeles to talk about his fashion come up.

It’s summertime and we have the new Häagen-Dazs City Sweets Collection on our minds. But we’re not the only ones. In celebration of its new street food desserts-inspired ice cream line, Häagen-Dazs tapped a few go-to influencers to sit down with a series of tastemakers and culture creators that have partnered with the brand to share stories about their journeys, which are as colorful and tasteful as the indulgent flavors made by Häagen-Dazs. On this stop, they’re hitting downtown Los Angeles.

Claire Ateku met up with tastemaker and clothier Fresh (formerly Rich Fresh) in the City of Angels to find out how he got his start in fashion, his love for color, and his two-year partnership with Häagen-Dazs and their new collaborative cooler bag.

As a tailor to the stars, Fresh wants people to feel impeccable when they put on a Fresh fit, which is colorful, luxury athleisure sewn together by this self-taught professional. And just like Häagen-Dazs, Fresh is known for taking something standard and turning it into something luxurious (just look at his cooler bag creation).

Purchase your Häagen-Dazs x Richfresh cooler bag here.

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