Among the highlights of the brief clip, available above via YouTube, is the reveal of the theme—Icy Park—and some fittingly snow-heavy shots of Gucci Mane.
A Women’s Wear Daily report from Monday adds some key details about what fans can expect, including that the new collection will include five new styles of shoes. The collection will include five sneaker models: updated versions of the the Ivy Park Ultra Boost, Forum Lo, Forum Mid, and Super Sleek as well as the new Super Sleek Boot.
The underlying aesthetic narrative of the collection is centered around the idea of incorporating alpine-inspired facets into streetwear staples. A comment from reps at Ivy Park and collaborator Adidas says the goal was to inspire consumers with “creativity, individually, and imagination.” Fans can also expect a new Ivy Park monogram on select apparel and accessories.
And Guwop isn’t the only one featured in the collection’s accompanying campaign. He’s joined by Hailey Bieber, Kaash Paige, Shi Gray, Kyla Coleman, and Akesha Murray.
“I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine,” Beyoncé told Elle back in 2019 when discussing Ivy Park, which first launched as a joint venture with Topshop before Parkwood took total ownership and moved the collaboration to Adidas.
Less than two weeks after the announcement, a number of celebrities received a pair of the Icy Park Adidas sneakers, which were delivered in a block of ice. No, really. A literal box of ice. Campaign stars Gucci Mane, Paige, and Baldwin showed off their deliveries via Instagram.
“Ivy Park does it way different,” Paige said in an Instagram story. “They sent me the shoes, the new Icy Park collection in ice. Y’all is not doing that, forreal though. Shout out to Queen B, baby.”
The Icy Park collection is scheduled to drop Feb. 18.
Keep it locked to the Ivy Park site for impending updates on the clearly imminent collection. In the meantime, feel free to join in on the hype below.