Price the Hype is Sole Collector's sneaker-themed game show. On this episode, three contestants use their reselling and sneaker knowledge to compete for cash and a grand prize pair of $1,800 Bin23 Air Jordan 9 Premios. But, will the sneakers make it without getting completely cooked?

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Sole Collector was founded in 2003. It is a leading online and print publication that dives deep into sneakers and the culture surrounding them. On Sole Collector, you’ll find the latest in sneaker news, in-depth interviews, and up-to-the-minute details on every major release.