Brand
Luke Vicious
Creating pieces from vintage, Luke coined the name “New Vintage.” Taking something old and giving it new life, this passion became what Luke Vicious is today. With an obsession for ’90s band merch and silhouettes, he began creating not only graphics but cut-and-sew pieces reminiscent of that era. Not your average downtown blanks, he goes above and beyond—using quality fabrics and treating everything with a unique wash. From design to development, print to photography, every part of the process is executed by Luke himself in a single studio based in Los Angeles.
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About
Luke Vicious
Creating pieces from vintage, Luke coined the name “New Vintage.” Taking something old and giving it new life, this passion became what Luke Vicious is today. With an obsession for ’90s band merch and silhouettes, he began creating not only graphics but cut-and-sew pieces reminiscent of that era. Not your average downtown blanks, he goes above and beyond—using quality fabrics and treating everything with a unique wash. From design to development, print to photography, every part of the process is executed by Luke himself in a single studio based in Los Angeles.
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